Following this success, it was decided to enter the concept into production.
The Belgian heart-flag was commercialized in fabric in December 2007, then as stickers and postcards in January 2008. This commercial operation was launched pro bono, aiming to send a message of tolerance, peace and unity to Belgian politicians – who need it badly! See where you can buy them...
Following the same concept, Jacques de Selliers designed Belgian flag variants and heart-flags for other countries in 2007 and the following years. Some of them are now also commercialised. See where you can buy them...